Filmmaker.
Photographer.
Brand builder.
I spent over eight years inside one of the fastest-growing CPG brands in the country. Now I direct wellness storytelling rooted in real research and visual craft.
Belden
I was the first creative hire at Truvani in 2017, back when it was a scrappy startup with a big vision. Over the next several years I built out the visual identity, ran shoots, directed video, and helped grow it into the number one plant-based protein brand in the country, stocked at Whole Foods, Target, Walmart, and Erewhon.
That experience taught me something most agencies and freelancers don't know: what it actually takes to feed a brand's content machine at scale. Not just beautiful images, but the right assets for every channel, every format, refreshed constantly.
Today I work with growth-stage CPG brands as a one-person creative studio, combining traditional photography and video with AI-assisted production workflows to deliver more without sacrificing quality.
On set at Truvani
Early days building the brand
Three ways I help brands create more and move faster.
Product, lifestyle, and editorial photography built for the channels that matter: Amazon listings, DTC websites, social, and paid ads. Shot and delivered with clear creative direction from day one.
Brand films, short-form storytelling, and social-native video. I handle concept through delivery: directing, shooting, and editing for every platform.
For brands that need volume without the budget of a full production. I combine AI tools with real creative direction to deliver thousands of on-brand assets, all launch-ready.
Let's make something worth looking at.
Working on a story worth telling? I'd love to hear about it.
mark@markbelden.com Or find me at @markbelden